@article{article, title = {{Towards a framework for understanding ethnic consumers鈥� acculturation strategies in a multicultural environment}}, publisher = {{Emerald}}, url = {{http://dx.doi.org/10.1108/imr-03-2018-0103 }}, year = {{2019}}, month = {{9}}, author = {{Dey BL and Alwi S and Yamoah F and Agyepong SA and Kizgin H and Sarma M}}, doi = {{10.1108/imr-03-2018-0103}}, volume = {{36}}, journal = {{International Marketing Review}}, issue = {{5}}, pages = {{771-804}}, note = {{Accessed on 2025/08/07}}}