@article{article, title = {{The role and relevance of marketing in SMEs: towards a new model}}, publisher = {{Emerald}}, url = {{}}, year = {{2002}}, month = {{1}}, author = {{Simpson M and Taylor N}}, doi = {{10.1108/14626000210450559}}, volume = {{9}}, journal = {{Journal of Small Business and Enterprise Development}}, issue = {{4}}, pages = {{370-382}}, note = {{Accessed on 2025/08/15}}}